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7 Advertising & Marketing Trends in Banking Subscribe Now Get The Financial Brand's FREE Email Newsletter Choosing the right channel at the right time, with the right message for the right customer is critical for bank and credit union marketers, especially as fintech competitors aggressively advertise. Here are some of the most important.
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ADVERTISING ME Bank Stop This professional campaign titled 'Stop' was published in Australia in September, 2019. It was created for the brand: ME Bank, . This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted about 4 years ago by Senior Brand Creative: Mark Peters of ME Bank. Credits
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In 2021, U.S. brands overall spent more than $74 billion on network, cable and spot advertising in 2021, well above the $57.4 billion spent in 2020. Additionally, WPP's GroupM forecasts global growth of 9.7% in overall ad spending with as much as 53% growth in some digital channels.
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8. Tell great stories. Great stories are one of, if not the best, things to incorporate into your bank marketing strategies. Your banking customers want to know that you're more than just a business - you're part of the fabric of the community. Your history, people, and products make great stories that resonate with your target audience.
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3. Customer Service. Exceptional customer service can be built into your marketing strategy and ultimately used to boost your brand image. To support their customer-first approach, TD Bank created a campaign called #TDThanksYou to solidify themselves as a bank that knows and appreciates their customers.
Me Bank 2018 Ad YouTube
Market & Advertise Locally. Creating marketing and advertising campaigns the target local audiences is crucial for most banks to drive new customer signup. While the national banks have substantial TV ad support, regional or local banks need to reach their audiences in and around their branches to make an impact on new account registration.
ME bank bank Australia editorial photo. Image of banking 43950701
9 Bank Marketing Solutions & Strategies. With consumer behavior gravitating away from traditional marketing methods (billboards, TV, radio) and more towards the use of digital channels, more banks are responding by investing in marketing solutions that can offer a strong ROI. This can be done by engaging with customers and cross selling to them.
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The best bank advertisement examples always appear trustworthy. Unfortunately, the financial services industry has seen many scandals ranging from Bernard Madoff's Ponzi scheme, the Enron scandal, and Wells Fargo's unethical sales practices. All of these scandals destroyed reputations, businesses, and hurt many people financially.
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A unique (and effective) marketing campaign is crucial to any sector, but banking needs them the most, because 'traditional' can get old, real fast. Here are some creative marketing ideas (from a mix of banks, credit unions, digital banks and fintechs) that are keeping banking on its toes.
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ME Bank has kicked off a new national advertising campaign this week, celebrating its history of 'Making Money Good', and encourages Australians to do the same. The integrated campaign has been brought to life by ME's in-house agency, 'The Inside Job', and includes TV, radio, outdoor, digital, social media and PR.
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1. Commerce Bank Here's one of the best online banking ads out there. It's an ad for a college trust fund that uses a relatable image, as well as a great message to get the target audience on board, which are parents with small children.
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The Bad. No physical branches, which some people prefer. ME's lending policy can tend to be restrictive. Some customers have complained about the bank's online banking system. You may find better home loan interest rates elsewhere. Phone customer service availability is limited. ME has had some recent bad press.
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Bank marketing today isn't what it used to be just a few years back. A lot is changing. For example, mobile queries for "bank near me" have gone up over 60% in the past two years. (Source: Google) WHAT IS BANK MARKETING. Bank marketing is the practice of attracting and acquiring new customers through traditional media and digital media.
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1. Content marketing Content marketing is the process of creating text, visual, and interactive elements for your website. For banks, that means providing ways for your customers to learn about banking, as well as create, access, and control their accounts with you.
